SPONSORED | More than 14,000 participants took part in PepsiCo's blind taste challenge over the festive season
Globally, Pepsi Max has seen strong results and preference in this challenge and it's been exciting adding SA to the list. Marius Vorster, PepsiCo marketing director for West, East and Central Africa
“We are blown away by the results of this challenge and the positive feedback from participants. We may hold a smaller market share in SA, but Pepsi Max has packed a strong punch, and we look forward to seeing the growth,” says Marius Vorster, PepsiCo marketing director for West, East and Central Africa.
“We are all guilty of shopping in autopilot mode — grabbing the usual items. This challenge is incredible because it forces people to re-evaluate their taste. By removing all branding from the zero-sugar colas, so participants could focus on taste alone, hundreds of people were surprised by their own results.”
“Our goal was to empower our consumers to try Pepsi Max if they had never done so, and put their taste buds to the test to find their favourite zero-sugar cola. With these results, could it be time to change your drink to Pepsi Max?”3,120 of the 4,871 Joburg consumers,This article was paid for by Pepsi Max.
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