The Pac-12’s existential crisis grew more dire Thursday when Colorado’s board of regents unanimously approved a return to ancestral ground. The Buffaloes will enter the Big 12 Conference, their home for more than six decades, for the start of the…
Colorado, which joined the Pac-12 a dozen years ago, becomes the third member to depart the conference in the past 13 months after last summer’s announced exit of the Los Angeles schools, which are bound for the Big Ten.
If the schools remain committed, the conference will move forward in its basic form and attempt to replace the Buffaloes by expansion. All that could change, of course, for realignment is nothing if not fluid. And the endgame depends on Kliavkoff’s ability to craft an acceptable media rights deal — the sooner the better for his constituents.
According to an independent industry analysis provided to the Hotline, CU’s media valuation falls in the middle of the 10 remaining schools based on TV viewership data.However, the psychological impact on university presidents that results from losing a school is difficult to measure.
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