The term 'brain rot,' reflecting the supposed deterioration of mental or intellectual state due to overconsumption of trivial online content, has been selected as the word of the year by Oxford University Press. Its usage has increased 230% in 2024.
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Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material considered to be trivial or unchallenging.” While it may seem a modern phenomenon, the first recorded use of “brain rot” was by Henry David Thoreau in his 1854 ode to the natural world, “Walden.”
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