The marriage between two of college sports’ biggest brands has officially begun.
Quinn Ewers, Texas’s star quarterback, drew a giant crowd of reporters at SEC Media Days in Dallas on Wednesday.
But this four-day event is entirely driven by what the media asks. That’s what happens when there are no actual results or matchups to dissect. So all week, even before Texas showed up, the program has been front and center. A big group of reporters made sure of it. SEC Media Days being in Texas for the first time made sure of it, too.
“Every single person has been asked about Texas,” said Brad Kellner, who hosts a podcast on Texas athletics for Texas Sports Unfiltered. “I was just in the ballroom for Oklahoma’s session, and each player ... I mean, at one point it wasn’t even a Texas beat writer. Just some random person asked the OU player if Horns Down should be considered a penalty.”But when the SEC poached Texas and Oklahoma from the Big 12, the idea was to get bigger and buzzier — and, by proxy, somehow even richer.
Then someone asked McDaid if he could imagine a scenario in which a Horns Up sign would be a penalty. It was a creative way to keep the conversation going.
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