Seventeen or so years ago, as the world was first getting to know the rising underdog Curtis “50 Cent” Jackson, it would have been hard to imagine the most controversial man in hip-hop receiving a …
.” And yet, no one is about to confuse Curtis Jackson with your average network development lifer. He’s hardly the first button-pushing rap figure to successfully cross over to the boardroom, but it’s tough to think of one who’s managed to do so without blunting any of the outspokenness and unfiltered provocations that were his stock in trade back when he seemed to have ongoing feuds with half of his fellow artists on the hip-hop charts.
“There are times in business where you don’t have competitors, so you make ’em,” he says. “But pick someone who’s really good at what they do, and then try to compete. It’s just the competitive nature in me. Look at your records, find your favorite records. Then when you’re making a record, go back and play your own record against that one. It tells you if you need more work.”
But just as much as his authenticity or his lyrical dexterity, the success of 50 Cent was driven by his innate musicality — his singles all had undeniable earworm hooks, and he was one of the rare rappers of the era who sang most of those hooks himself — and his ability to quickly recognize the potential of hip-hop as a border-crossing, translingual commercial force.
“Then you start to look at the charts and you see Post Malone and these guys — and look, he’s real talented. But I thought Post was a little confused when I met him for the first time: He had this ill mink coat on, but then he had cowboy boots. I didn’t know if he was a rapper or a country singer. I was like, ‘Yo, my man, just rap!’ ”
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