The fashion world is reeling at the news that Chanel’s artistic director, Virginie Viard, will depart the House after five years.
Viard – who began with Chanel in 1987 as an intern – was appointed the esteemed role in 2019, following Karl Lagerfeld’s death. She was only the third person to assume the role in the House’s long history, after Lagerfeld and Coco Chanel herself.
During her tenure, Viard ushered in a new era for the House, defined by understated elegance, and a cool, youthful energy. This chapter, while fresh, was also firmly rooted in history. In particular, Viard paid homage to the kind of feminism that Coco Chanel founded the brand on in 1910, with freeing, pragmatic, and sometimes edgy designs at the fore.
In addition to the designs themselves, helping to bring this vision to life throughout Viard’s reign was a guard of ambassadors, hand-picked for their embodiment of this cool, pared-back direction. So, in honour of her fiercely feminist era at the helm of Chanel, we’re paying tribute to Viard by rounding up the women who fronted the House throughout her tenure.
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