Bong Joon Ho's Oscar contender Parasite continues to feed on impressive numbers as it widens its reach at the U.S. box office
continues to feed on impressive numbers as it widens its reach at the U.S. box office in advance of the Feb. 9 Academy Awards ceremony, where it will compete for the best picture prize.
Through Feb. 2, the genre-bending thriller's domestic gross rested at $33.2 million, one of the best showings of all time for a foreign-language film. Whenfirst opened in select theaters in October, it scored a massive per-location average of $131,000 — the best showing of 2019. Still, even the most seasoned box office analysts said that the South Korean film would top out at no more than $20 million in the U.S.
One of the secrets to the specialty pic's ongoing, surprise success is its appeal to younger consumers .finally expanded nationwide late last month after scoring numerous accolades, almost 60 percent of ticket buyers over the Jan. 24-26 weekend were between ages 18 and 34, according to those with access to PostTrak's exit surveys.
Often, movies competing in the Oscar race draw their box office strength from older, "adult" moviegoers, but 's 18 to 34 audience was again at 61 percent.
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