Budweiser will run an ad during Major League Baseball's opening day featuring Jackie Robinson and directed by Spike Lee.
After spending more than ever on advertising during Super Bowl 2019, Budweiser is gearing up for another huge date in the sporting calendar: Major League Baseball's opening day on Thursday.
His impact as a player and as a symbol in the fight for racial equality led him to being named as one of Time magazine's 100 most influential people of the 20th century. Assessing himself, Robinson once said"I'm not concerned with your liking or disliking me, all I ask is that you respect me as a human being."
Marques said partnering with Lee didn't happen by chance because the Oscar-winning director holds a special admiration for Robinson. The Budweiser executive believes the ad will have an impact even on those with little knowledge of Robinson's life.
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