Under the plan, bars and entrepreneurs elsewhere will be able to apply to use The Sports Bra brand for their franchises.
Customers eat and watch college women’s lacrosse and beach volleyball matches on big-screen TVs at The Sports Bra sports bar on Wednesday, April 24, 2024, in Portland, Ore.
An image depicting tennis legend Billie Jean King is displayed at The Sports Bra sports bar on Thursday, April 25, 2024, in Portland, Ore. A customer leaves The Sports Bra sports bar on Wednesday, April 24, 2024, in Portland, Ore. The sports bar, which focuses on and shows only women’s athletics, has plans to expand across the country through a franchise model. The Sports Bra opened two years ago in Portland, the state’s largest city. Its founder and CEO says she has already fielded hundreds of inquiries from potential partners.
Nguyen is open to working with people who already have a physical space, as well as those who may only have a business plan. What matters, she said, is that the potential future partners share The Sports Bra’s values. Interest in women’s sports is at an all-time high, helped by Clark’s exploits this year, when she shattered all-time NCAA scoring records for women and men. The championship game between Iowa and South Carolina on April 7 drew 18.9 million viewers on average, surpassing the audience for the men’s title match for the first time.A week later a record 2.45 million viewers on average tuned in to the WNBA draft to watch as Clark went to the Indiana Fever as the No. 1 pick.
Sports bars have not always been welcome spaces for women, Nguyen said. A fan since childhood, she would gather groups of friends to go because she didn’t feel safe going by herself. She recalled encountering macho environments that made her uncomfortable, and bartenders who refused to change the channel to a women’s game.
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