.emmaladyrose: The scam of a pyramid scheme is that only the people who get in early and stay at the top make the most money. Everyone else, inevitably, has to lose. LulaRoe proves it.
Amazon Studios / Courtesy of Amazon Prime VideoA multilevel-marketing sales pitch is kind of like porn: You know it when you see it. On Instagram, there’s a formula. A bright-eyed woman — maybe she’s blonde, maybe she’s smiling widely, maybe she has her product laid out on the table in front of her or on a rack behind her. But the focus is still on her, because she’s not just trying to sell you a thing, she’s trying to sell you a feeling.There’s probably a long, meandering caption below.
But LulaRoe didn’t just sell skirts and “buttery soft” leggings in an assortment of tacky, limited-edition patterns. They sold the dream of unfettered financial success — “full-time pay for part-time work.” With LulaRoe, the company told its would-be consultants, women could have it all: the money, the perfect marriage, the beautiful children and the ability to stay home with them.
“Lean In”became a massive bestseller. The messaging was seductive precisely because of its individuality.in an essay for Medium, “by presenting gender disparities in the workplace as a war to be fought on a personal level, Sandberg allowed women to feel like they were activists whenever they advocated for themselves.”
The Golden Age of the Girl Boss , dominated by beautiful, white, rich women founders, quickly followed. Sophia Amoruso, Leandra Medine, Miki Agrawal, Audrey Gelman, Tyler Heaney, Steph Korey. These women’s lives were coded as aspirational; their wealth a feminist achievement in and of itself. You’ve probably heard their names and seen their glossy photos. You might have also read about their inevitable falls from grace.
They used “cheap language of feminism,” as journalist Jill Filipovic outlines in “LulaRich,” “to latch onto this pop feminist message that doesn’t actually tangibly change anything.”Of course, the scam of a pyramid scheme is that only the people who get in early and stay at the top are able to make money. Everyone else, inevitably, has to lose. But the pitch was highly effective.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Experts explain why we are hungry all the time'Why am I so hungry' is a question many of us have asked ourselves over the last year as coronavirus has meant our daily routines and rhythms have changed.
Read more »
Opinion: Here’s why inflation will be sliced in half to 2.5% by the end of 2022OPINION: I believe inflation will fall back to around 2.5% by the end of next year due to unprecedented fiscal and monetary stimulus and pandemic-related supply constraints.
Read more »
Opinion | Why God Created DogsFrom WSJopinion: I’m no theologian, but believe God grants us pets to see loyalty personified and to remind us that we must balance joy and delight with loss and grief in this transitory life, writes KarlRove
Read more »
Here's Why Your Period Might Be Shorter and Lighter Now Than It Was in Your TeensA doctor explains why your period might be getting shorter and lighter as you age.
Read more »
Anya Taylor-Joy Hit the Emmys After-Parties in a Retro Lingerie Set and CapeWhy not go out in PJs?
Read more »