When it comes to zero-emissions vehicles, Canada is pushing the wrong policies
Brian Kingston is the president and chief executive officer of the Canadian Vehicle Manufacturers’ AssociationFord, General Motors and Stellantis are leading the transformation to electric vehicles in Canada, having announced record investments of nearly $12-billion, creating 6,400 good middle-class jobs.
It begs the question why Canada would pursue an outdated, redundant and ineffective policy like a ZEV mandate when the tools to increase adoption are so obvious and proven by the worlds’ leading ZEV markets. It’s also worth noting that there are existing regulations today in Canada on greenhouse gas emissions that require automakers to increase ZEV sales to be compliant.
Triple purchase incentives to $15,000 per Canadian. The single-largest barrier to ZEV adoption is the higher cost of the vehicles. Without a much higher purchase incentive Canada will not achieve its sales targets, particularly if provinces such as Ontario continue to resist implementing their own provincial incentive.
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