Province will direct Crown corporations to spend 25 per cent of ad budgets with Ontario-based news publishers, a move that should be emulated by other levels of government
Across Canada, governments have supported journalism for generations. Since the founding of Canada’s first newspaper, the Halifax Gazette, which dates to 1752, government advertising has been an important source of revenue for newspapers. Even prior to Confederation, direct supports, like the former Publications Assistance Program, which subsidized the postal delivery of non-daily newspapers, ensured that Canadians have access to high-quality Canadian news.
While things will never go back to the way they were, and nor should they, governments can do a much better job supporting our domestic news businesses by addressing the advertising revenue challenge through their own advertising spending and procurement policies. Mr. Ford recognizes the importance of journalism to Ontario’s economy. According to the Government of Canada’s Job Bank, there are 4,350 journalists working in Ontario. The impact of those journalists goes beyond the economy as they keep communities across the province connected, informed and engaged.One of the most powerful tools in any government’s policy tool kit is procurement.
Subscription revenue alone may be enough to fund websites devoted to intelligent commentary, but fact-based, fact-checked coverage of schools, cops, courts, politicians and businesses — holding the powerful to account — costs real money and demands advertising revenue.
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