'The evidence continues to roll in: Fossil fuel polluters cannot be counted on to reform themselves.'
with its ad agency, ExxonMobil highlighted its algae research but walked back from overpromising results by"remov[ing] any [copy] lines that imply the technology is live today, and [stressing that] the solution is more future focused." Similarly, a draft presentation of the company's 2018 Outlook for Energy admitted that algae fuel technology is"[s]till decades away from the scale we need.
Shell is a pro with these tactics. With great fanfare, the company launched its Sky Scenario, a"technically possible, but challenging pathway for society to achieve the goals of the Paris agreement." Yet the internal documents show how carefully the company had to prep its spokespeople not to say explicitly what a casual listener might mistakenly believe.Be explicit in defining NZE as a goal for society.
There is a clear purpose to this semantic sleight of hand. In the face of legal complaints filed in the United States and other jurisdictions, Shell and the other targets of the congressional investigation are acutely aware of the associated with making misleading and deceptive claims to consumers, investors, and the general public.All four of the oil and gas companies now claim to support the Paris climate agreement. For example, following candid
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