Opinion: Indigo is essential to CanLit, for better or for worse

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Opinion: Indigo is essential to CanLit, for better or for worse
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The bookstore-turned-lifestyle-brand is navigating tumult in its leadership, governance, and finances. But Canadians should be rooting for its survival

Beyond the boardroom, it has been a very rough time for Indigo. In February, a devastating ransomware attack disabled its website for weeks. Indigo lost money inincluding a nearly $50-million loss in 2023 it attributes partly to the cyberattack.I don’t know Ms. Reisman, but I appreciate that she created a brand that celebrates Canadian books. Indigo is not just Canada’s book retailing giant; it is an essential part of our publishing ecosystem, for better or for worse.

Canadian publishers and authors rely on Indigo – for sales, yes, but also for marketing and visibility. A prominent Indigo display or in-store event can be a huge boost. Landing a Heather’s Pick sticker on your cover offers a promise of success.

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globeandmail /  🏆 5. in CA

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