Expect the Ilia Topuria-Max Holloway headliner at UFC 308 to generate massive interest in the featherweight title picture - but maybe not until after the actual fight, writes Dayne Fox.
Maybe it would help if there was some trash talk going between the two, but Topuria hasn’t exhibited the same vitriol towards Holloway that he has some of his past opponents. As for Holloway, trash talk has never been a part of his personality.
Let's play out the potential choices, starting with what appears to be the most obvious direction to go. If Holloway wins, most would expect former championstrong case for being the most dominant featherweight the sport has seen, not to mention having three wins over Holloway already. Plus, it’s not like it’s been a long time since Volkanovski lost the title, having dropped it to Topuria just in February.
What works the most against Volkanovski has been his inability to get over with fans. Dominance doesn’t translate into popularity and Volkanovski is a prime example of that. Someone who has managed to get over with fans is. The youthful Brazilian has managed to ascend the featherweight ladder at a rapid rate, thanks to a series of quick finishes over established vets, followed by dominant decisions over those closer to contender status.
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