‘Open for Business’ spotlights seven decades of commercial photography by Magnum artists

‘Open for Business’ spotlights 70 years of commercial photography by Magnum artists

‘Open for Business: Magnum Photographers on Commission’ at Foam Amsterdam explores the hidden stories behind Magnum photographers’ commercial projectsThe space between a photographer’s independent work and their commercial work is filled with contradictions and connections; it’s rare for one side to exist without a hint of the other.

Both sides fuel each other while seeking often opposing forms of success, as cultural accolades and financial rewards are not always aligned. Perhaps this tension between the two sides propels photographers forwards as they seek out a balance between aesthetics and ethics. Revealing this often hidden complexity is ‘Open for Business – Magnum Photographers on Commission’, an exhibition presented by Foam Amsterdam .

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