A new report on the state of the tourism sector says the post-pandemic rebound has been slow.
Ontario may be yours to discover — but for the province’s struggling tourism industry, it’s also yours to help recover.
Tourism, which was a $36 billion sector before 2020, was “disproportionately impacted by the COVID-19 pandemic” and while there are signs of improvement, “it is not fully expected to recover from the pandemic until 2025,” said the chamber’s vice-president of policy, Daniel Safayeni, in a telephone interview.
Safayeni said that prior to the pandemic, Indigenous and Francophone tourism were “emerging as new areas of interest,” and noted strong interest in nature-based activities. He also said it’s time for Ontario to capitalize on the fact that Canada was the first G7 country to legalize cannabis.
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