An Ontario grocery chain said they are seeing an “unprecedented” surge in customers after a recent TikTok revealing the company’s low food prices went viral.
The company purchases products from manufacturers that are, in most cases, produced for a different intended client, Boiana said – those products may fall short of specifications, have been overproduced, or contain imperfections.
“When we started our company, we started off as primarily a bakery outlet,” she said. “But we soon realized that pretty much every major manufacturer has products that, for whatever reason, are off-spec.” Boiana pointed to the example of a packaged bakery pie – “A lot of times, it's pies that with seepage where the pie filling looks a little messy,’ she explained.
“It'll taste fine but it just doesn't look as pretty as what they want, so when they're selling it at a major grocery chain for $7.99, they want a perfect-looking pie, but we can sell that pie for maybe $3.99 and it's got seepage.”“Most of our products we try to sell around 50 per cent off but it depends on the item, so sometimes things are 90 per cent off and sometimes things are 20 per cent off,” she added.
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