A company that sells “ugly” fruits and vegetables that don’t meet grocery retailer’s strict aesthetic standards is launching in Toronto.
The company works directly with farms, greenhouses and distributors in southwestern Ontario to source the products, which could include items with imperfections as minor as a cucumber that’s too curved or a clementine that’s not quite the right colour, Ojha said.
From there, customers can select an all vegetable, all fruit, or mixed box and have it delivered directly to their door., with similar businesses in the east and west coasts, Ohja said what makes his company stand out is its commitment to addressing the food waste problem.Since launching in May 2022, Ojha said Odd Bunch has diverted 10 million pounds from landfills.
“At the end of the day, [the unwanted produce] it's going to landfills, it's creating or emitting more greenhouse gases, while“It makes you wonder, what people like you and I could do to try and mitigate that, or at least try to make some sort of progress towards that.” Ohja said Odd Bunch launched a beta version of their service with a limited run of products earlier this year in Toronto and that the response was “amazing.”“We nailed some of those things down and we’re feeling a bit more comfortable now,” he said.
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