Searching for a holiday gift idea or special bottles for the festive season? Here’s a look at four stand out wine subscription services that may fit the bill
According to a survey conducted by Wine Intelligence, 14 per cent of Canadian regular wine drinkers said they had purchased wine online in the past six months. That recent surge of online alcohol sales has inspired a flurry of sommelier-led initiatives launched during the pandemic, and there’s growing interest in subscription-based wine clubs that deliver wine right to your home or office.
There are a multitude of clubs run by Canadian wineries, which are actively promoted to customers during visits in hopes they can keep the relationship going when those visitors return home. They offer packages of new and often small-batch offerings that might not be available outside of the wine club. If you’re shopping for a wine lover who is particularly fond of a certain producer, this is a safe bet to consider as a memorable gift.
The downside of that type of subscription is that you only receive bottles from that particular winery. Wineries often struggle to retain members for more than a year. That’s where sommelier-led clubs that pride themselves on offering products that aren’t sold at provincial monopolies have an advantage.
Wine experts and organizations across the country are getting into the act, using social media and other virtual platforms to build awareness of their curated wine services. Here are four subscription services that stand out – just in time for holiday gift giving or sourcing special bottles for the festive season.Vancouver-based sommelier Maude Renaud-Brisson started a monthly wine program when the COVID-19 pandemic halted in-person functions.
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