Thredup believes the Covid-19 crisis has accelerated the consumer shift towards secondhand e-commerce.
Author:Dhani MauPublish date:Jun 23, 2020One of the biggest stories to come out of the Covid-19 pandemic is the devastation of retail — especially of businesses that relied on brick-and-mortar sales, many of which have declared bankruptcy or shuttered altogether due to the pandemic. But even as discretionary spending has dried up for many Americans, certain segments of retail are apparently thriving. One is online resale — i.e. sites like Thredup, The Real Real and Vestiaire Collective.
The most obvious answer to why shoppers are directing their web browsers and money towards pre-owned goods right now is value. Plus, with people stuck at home, browsing e-commerce sites is a way to pass the time. Of course, value is only one of the perceived benefits of shopping secondhand — the other being environmental impact. Over the past couple of years, there's been a gradual shift in marketing messaging on the part of secondhand retailers towards sustainability that has more or less paralleled growing consumer interest in being environmentally conscious. The survey found that while shoppers feel guilty buying fast-fashion, they feel proud when they buy secondhand.
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