Online Advertising for Big Brands Gets ‘Ugly’

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Online Advertising for Big Brands Gets ‘Ugly’
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A checklist for effectively “ugly” online ads: somewhat random but not sloppy; conveys an idea simply; not overly concerned with looking cool

Taco Bell advertised its Nacho Fries on TV this year with a glossy, expensive commercial. It convincingly imitates a movie trailer for a sci-fi epic, complete with scenes of actor James Marsden as an astronaut en route to a swirling portal in space

“We had so many fans asking when the movie was coming out,” says Tracee Larocca, senior vice president of advertising at Taco Bell, a subsidiary of Yum! Brands Inc. The work was entered for awards consideration at this week’s Cannes Lions ad festival in France.

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