Sustainability-focused NFT platform OneOfNFT raised $8.4 million in a strategic funding round that included the venture capital arm of AmericanExpress. BrandyBetz reports.
American Express will host a color-theory and therapy-focused event, the American Express Summer in Color Oasis at the Mandarin Oriental hotel in Bodrum, Turkey. Card members who attend will receive a free OneOf NFT designed by Turkish artist Selay Karasu. The pop-up started Friday and runs through Aug. 21.
“A growing number of creators and consumer brands are experimenting with NFTs leading to the rise of a new spend category, new business ideas and new loyalty and membership models,” Amex Ventures' managing director, Margaret Lim, said in the press release. “We believe that the investment in OneOf will help American Express stay close to the developments in NFT-powered commerce and lead to the development of new customer engagement models for our Card Members.
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