Celebrity favorite, Sold Out NYC, aims to empower ladies worldwide.
Since launching in 2017, Sold Out NYC, which is known for its comfy statement Ts retailing from $75 to $85 on SoldOutNYC.com, has been a wardrobe favorite of many celebrities, including Karlie Kloss, Brooke Shields and Naomi Watts. Its bestsellers are the Femme Féroce T-shirt, The Done Next T-shirt and the Toutes Les Dames hoodie.
Addressing a gap in the modern market, Sold Out NYC doesn’t just have a mission of dressing up customers, it intends to be a fashion hub for women and inspire them to support each other outside of the garment industry. “Fashion is not only about clothes, rather, it is an opportunity for individuality and sharing a greater message beyond the style realm,” said Kiane von Mueffling, founder of Sold Out NYC. “We describe Sold Out NYC as a brand created by women, for women, and about women.
“The thesis behind the brand — a celebration of women — generated it organically. It’s difficult to point to one specific success, but we are most proud of the collaboration work that we did with other female-founded organizations,” von Mueffling explained. “It has been such a pleasure to work with Bumble, PopSugar, Bobbi Brown and DVF on amazing projects.”
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