I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses. I've been following this space for over ten years, working with a number of publishers, publications and media companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or shows. As Scotland’s first podcaster, I continue to be a prominent voice in the rise of podcasting and new media online, and picked up a British Academy (BAFTA) nomination for my annual coverage of the Edinburgh Festival Fringe, alongside contributions to Radio 5 Live, the BBC World Service, presenting Edinburgh local radio's coverage of the General Election. You'll find me on Twitter (@Ewan), Facebook, and Google Plus.
to an invited audience in New York and many more on the livestream, Google pulled out all the stops. And those watching might have heard something that made them stop and think about the iPhone.Whenever a new Pixel feature considered impressive and innovative was presented, Google’s presenting team announced that the feature was implemented “…in a way that only Google can.” The phrase was used more than once.
It’s also a phrase used by another smartphone manufacturer. Over the years, Apple has emphasised the new features in its product launches with “…in a way that only Apple can.” Perhaps Google hopes this subtle echo of the elephant in the room will associate the Pixel 8 and Pixel 8 Pro with the recently launched iPhone 15 and iPhone 15 Pro smartphones?
It can be hard to get a handset to stand out in a world full of smartphones with little to differentiate the hardware, software, or components beyond some alternate branding of similar features, depending on the manufacturers involved. Thanks to its stewardship of Android, Google is better placed than most to stand out while influencing the direction of the whole ecosystem. But code changes are not enough; the bytes need some Buck Rogers to evangelise the changes.
So Google has drawn attention to the AI capabilities of the Tensor G3 chipset, the Magic Editor using generative AI for image editing, afeature, and the seven years of support, updates, and new features for the device. All “in a way that only Google can."
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