Quoted searches are getting a nice improvement.
Did you know you can search for an exact word or phrase on Google by putting quotation marks around it? It’s a great way to get specific about something you’re looking for. And on Thursday, Google announced what I think will be a nice improvement: the small snippets underneath a search result link will now be created based on where the quoted term appears on the page.has a good image that illustrates how this will work in practice, which I’ve included below.
the phrase appeared on a page. In the blog post, Google’s Yonghao Jin explains why that was and why it made the change: In the past, we didn’t always do this because sometimes the quoted material appears in areas of a document that don’t lend themselves to creating helpful snippets. For example, a word or phrase might appear in the menu item of a page, where you’d navigate to different sections of the site. Creating a snippet around sections like that might not produce an easily readable description.the quoted material occurs on a page, rather than an overall description of the page.
As noted in the blog post, there are a few caveats about quoted searches. Some text may be hidden in a meta description tag or alt text and not be easily visible on a page, for example, or Google may have crawled a page when it contained a quoted term that has since been removed in an update. And Google “mainly” bolds quoted content in webpage snippets on desktop — bolding won’t work for mobile results.Subscribe to get the best Verge-approved tech deals of the week.
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