Coca-Cola is tapping into the canned cocktail craze with a boozy version of its Fresca soda.
In a partnership between Corona brewer Constellation Brands and Coke, the companies will launch Fresca Mixed, a spirit-based cocktail, later this year. Fresca is the second non-alcoholic drink owned by Coke to be turned into a spiked version. In 2020, it successfully launched Topo Chico hard seltzer. Imagery and nutritional information for Fresca Mixed hasn't yet been released.
" One notable fan is Bravo host Andy Cohen, who commonly drinks a"Frequila" on his show, which mixes tequila and a Fresca.Read MoreCanned cocktails sales have exploded as drinkers look for convenience and new flavors beyond wine and beer. The beverage category grew 53% last year and is projected to grow another 29% over the next three years, according to data from IWSR Drinks Analysis.
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