This March Madness, basketball players can monetize their shining moments.
T-shirts and hooded sweatshirts
Pomerantz, a former student-manager for the Syracuse basketball team, said The Players Trunk reaches out to athletes and offers them a contract to make a cut of the sales of the apparel. He declined to say what percentage goes to the players. The Players Trunk gear with Allen's image makes no reference to New Mexico State, but it does use the colors of the Aggies basketball uniforms.
“You still have to be knowledgeable enough and take enough initiative or have help in being knowledgeable and taking enough initiative to make the most of that new value,” Cavale said.
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