Liam Payne's voice is the first one heard in the culture-shifting boy band One Direction's debut single: “What Makes You Beautiful” launches into a bouncy...
voice is the first one heard in the culture-shifting boy band One Direction 's debut single: “What Makes You Beautiful” launches into a bouncy guitar riff, a cheeky and borderline gratuitous cowbell and then, Payne.
“I honestly made a Twitter so that I could keep up with One Direction, and that’s how I made so many different friends,” says Gabrielle Kopera, 28, a fan from California who remembers the band hosting livestreams and chats. “Sometimes they would say something back and it was so much fun. I feel like that fan interaction doesn’t even happen anymore.”
But it takes more than omnipresence to cultivate a loyal fanbase. And there were myriad reasons why listeners were attracted to One Direction. “I’ve always loved One Direction since I was little,” said Juana Relh, 18, outside Payne’s hotel. “To see that he died and that there will never be another reunion of the boys is unbelievable, it kills me.”Payne was a “brooding” older brother-type in One Direction, says Johnston. He also co-wrote many songs, especially in their later career — like theIn an Instagram tribute, Tomlinson called Payne “the most vital part of One Direction.
“Looking at what happened to Liam, it just makes you feel even more sad, that it just feels like he needed help,” Kopera says. “And it’s so scary to think about how the entertainment industry can just, like, eat up artists.”and a number of singles here and there — never took off the same way as some of his bandmates. He was “the least successful,” Sheffield says. “It’s safe to say that on the terms that he was going for, he didn’t really find what he wanted to do.
Liam Payne Maura Johnston Rob Sheffield Buenos Aires Gabrielle Kopera
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