Having burned through cash faster than expected since declaring his candidacy for the Republican presidential nomination, Florida Governor Ron DeSantis is now leaning into smaller-scale, more intimate events with voters
in Republican primary polls, DeSantis is now leaning into smaller-scale, more intimate events with voters, according to people close to the governor.
The new strategy has the added benefit of being cheap, as the governor can hit multiple venues consecutively, with relatively little staffing and prep work, people close to the campaign say. Of the nine attendees Reuters interviewed, one had previously settled on supporting DeSantis. The others unanimously said they came away impressed, but they were keeping their options open.
Before DeSantis began his speech, Michael Lunder, a 67-year-old businessman, said he was "probably going to support financially." Having spent roughly $7.9 million in the first six weeks after its May 24 launch, the campaign is tightening its belt, making sure travel is more efficient by scheduling back-to-back campaign stops and spending less on events, they said.it had let go 38 employees in recent weeks, more than a third of the staff. Among other changes, the campaign replaced the chief financial officer and boosted the remit of that position, one person said, hoping to keep a lid on costs.
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