How reliable is the tax-related content we’re consuming on social media?
published on Prime Minister Justin Trudeau’s X account amassed more than four million views in the first 48 hours. It’s not clear if the video – which doubles down on the Liberal claim that only 0.13 per cent of Canadians will be affected by proposed tax changes to the capital gains inclusion rate – has done more harm than good., others with the description of how many people it will affect and, of course, some voters just hate it because of political ideology.
Interestingly, Mr. Puklavec initially expected that messages with negative language would get shared more due to a negativity bias, in which people tend to give more weight to negative events and information. However, with respect to tax-related tweets, the study found that positive emotional language was associated with more retweets.
For example, tweets criticizing proposed increases to the inclusion rate as unfair may spread quickly because they resonate with our inherent concerns about justice and equity. These perspectives might be different, depending on what circles you run in. Conversely, a tweet or video highlighting potential benefits might get shared because it defies the typical negative sentiment about tax increases. At least within other circles.
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