Low fees are an important variable in the 2024 Canada Self-Directed Investor Satisfaction Survey
Wealthsimple, with no commissions to trade stocks and exchange-traded funds, tops the 2024 Canada Self-Directed Investor Satisfaction Survey from J.D. Power. Next comes Desjardins Online Brokerage, which also has no trading commissions. Next comes Questrade, where the minimum $4.95 commission is roughly half what the online brokerage divisions of the big banks charge and ETFs can be purchased for free..
Zero- or low-fee brokers dominate the upper tier of the survey results, with four of the Big Five banks ranking below average. J.D. Power notes fees were the top reason cited by new self-directed investors for choosing a broker in 2024. The top reason in previous years was previous experience/relationship with the firm.
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