Olympic Gold Medalist Allyson Felix Becomes Athleta's First Sponsored Athlete

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Olympic Gold Medalist Allyson Felix Becomes Athleta's First Sponsored Athlete
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She left Nike over its maternity policies. Now she's chosen a company that vows to support her as a mother and an activist.

I asked Nike to contractually guarantee that I wouldn’t be punished if I didn’t perform at my best in the months surrounding childbirth. I wanted to set a new standard. If I, one of Nike’s most widely marketed athletes, couldn’t secure these protections, who could? Nike declined."

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