The social media personality has slowly made a comeback in the last year following the fallout from the college admissions scandal.
Madhappy has tapped Olivia Jade Giannulli to model for its Classics collection, benefiting its new Madhappy Foundation.
On Friday, the official Madhappy Instagram account uploaded a carousel of images of the YouTuber, known professionally as Olivia Jade, wearing its classic fleece hoodie in the color pine. In the accompanying caption, she opens up about what mental health means to her. “Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way,” she said. “It’s also important to remind ourselves there is nothing to be ashamed of if you don’t feel 100 percent.”
The campaign is a part of the clothing company’s newest venture, The Madhappy Foundation, which is a nonprofit organization aiming to advance the discussion of mental health. Madhappy first introduced the organization last month in an Instagram post.
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