Olay Teams Up With Algorithmic Justice Pioneer Joy Buolamwini To DecodetheBias In Beauty
documentary. In its latest campaign, #DecodetheBias, the beauty and self-care brand seeks to raise awareness of the many biases hidden within AI and to put an end to them once and for all.
But as Buolamwini says, “it’s not just changing who’s in the room but also how we’re creating the technology. So, we need to diversify who’s in tech, but we also need to do internal checks to see how we’re doing and make changes as needed.” Olay’s new campaign, therefore, also includes an audit of the Olay Skin Advisor, a web-based tool that uses a selfie to analyze skin and recommend skincare products.
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