Officials launch We ♥ NYC campaign to help promote 'greatest city in the world'
The campaign also focuses on volunteerism and urges New Yorkers to get involved in community service.
To that end, the NYC Department of Sanitation will be organizing community cleanups across the five boroughs, while the NYC Parks Dept. will be holding similar events. “This city overcame the darkest days of the pandemic because of the selfless work of everyday New Yorkers, and if each of us gives just one hour a week in an act of service, the result will be transformative,” Adams said. “The ‘We ♥ NYC’ campaign asks everyone who loves the greatest city in the world to show it by lending a helping hand and spreading that love to every block across all five boroughs.
The campaign is supported by contributions from more 60 businesses and individuals, primarily representing the big names in real estate, insurance, media and finance. The campaign’s launch in Times Square Monday was produced by the Broadway League and featured a performance by Anna Uzele, a star of the upcoming Broadway musical “New York, New York,” which features the iconic title song written by John Kander and Fred Ebb that is known across the globe.
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