Off-White Men’s Spring 2020

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Off-White Men’s Spring 2020
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.VirgilAbloh tapped street artist Futura to design the prints in the OffWht show, worn by GiGiHadid Hadid and rapper SheckWes.

Plastic: once hailed as a miracle material, now condemned as a major pollutant – and possibly about to be considered a work of art, according to Virgil Abloh.

“Within our generation, a banal term all of a sudden turns into a whole different context, basically in a matter of moments. Plastic is this material that was man-made to be very useful in different circumstances, and this invite, which I do every season, it’s now transformed into an art work,” he explained.Underscoring the fleeting nature of value, street artists who were once seen as vandals now command stratospheric prices, Abloh said. He noted that a painting by KAWS sold for $14.

Futura’s art works also appeared as prints in the show finale, including an oversized blazer worn by Gigi Hadid. The rest of the show could be read as a riff on environmental concerns, with an aquatic theme emerging by way of inky tie-dye prints, ocean blue quilted jackets and amoeba-shaped appliqué motifs.

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