Obama speechwriter Terry Szuplat to reveal tricks of the trade in new book

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Obama speechwriter Terry Szuplat to reveal tricks of the trade in new book
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One of former President Obama’s speechwriters will be out with a book next year on how everyday citizens can connect with their audiences.

that he’s been noodling on for more than a year: "Well Said: Find Your Voice, Speak Your Mind, Inspire Any Audience."White House speechwriters have deep insights into any president’s strengths and weaknesses.

They learn to write for all audiences, from passionate ideological crowds to apolitical sports gatherings, where fans just want to relive a storybook season. Szuplat plans to take his insights and show any leader — large or small — how to speak to their communities or companies.Speechwriters in any White House are often better versed in the policy disputes — and dirty knife fights — than the top political officials.Szuplat will mix Obama anecdotes, and the occasional behind-the-scenes story, along with practical advice.

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