“WE NYC ❤️?” “WE ❤️ NYC ?” We can’t figure it out
to acknowledge the original Glaser design “but push it in a different direction” by adapting the font in use on subway signs. The logo’s designer told thethat the group aimed to “give it more of a modern twist,” which does come through thanks to the emoji heart.
But, importantly, the way the thing is centered makes it read like “WE NYC ❤️,” not “WE ❤️ NYC.” When the logo dropped on Monday morning, I showed it to my girlfriend. “Did you make that?” she asked, well aware of my lack of artistic talent. “Something’s not right. It’s off.”
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