Beauty industry freelancers are starting to see some economic relief more than a year after COVID-19 lockdowns left them jobless.
As vaccinations ramp up, and salons and spas that haven’t been forced to permanently close accept clients at reduced capacity, hair, makeup and nail artists are experiencing a steadier stream of income — though not as much as they had come to expect pre-pandemic.
“I don’t gravitate toward this idea of wanting to become an influencer,” Tulve said. “I didn’t think of this as an opportunity to monetize myself in a different way. There’s only so much I could talk about myself.” Nail artist Leanne Woodley used the downtime during quarantine to file a trademark for her business and work on a product line consisting of a scrub, a balm and a cuticle oil. The line, which she plans to finalize by fall, was born out of a desire to “create longevity” for herself.The last year hasn’t come without setbacks, though — namely the mental and emotional trauma of seeing George Floyd, Breonna Taylor and many more Black men and women killed by police throughout the pandemic.
“I can see [clients], but it’s still [a] pandemic,” Higuchi said, noting that the salon now takes clients’ temperatures at the door and asks them to wash their hands upon entry. Kabuto Okuzawa, a hairstylist who is represented by The Wall Group, said while he is now seeing clients, “30 percent of sales are decreased,” as people aren’t making appointments as frequently as they were pre-COVID-19. His schedule is also limited to allow time to sanitize in-between appointments.
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