You can now easily recycle the brand's signature black tins. EarthDay
. Beginning today, the brand – loved for its multi-use, natural-looking products – is introducing the “Save a Tin” recycling program whereby customers will be able to easily recycle the brand’s signature black tins moving forward.
The tins are made using tinplate, which the brand says “is incredibly durable for reuse and recyclability as a safe, clean and non-toxic material.” In fact, more than 90 per cent of tin plate is able to be recycled versus just 10 per cent of plastics. Additionally, the mirrors within the tins are “also recyclable in mixed metal streams and made from polystyrene, which is a non-toxic material.
, they’ll be given the option to add a free black compostable bag to their order. Once customers have ten tins , they put the tins into the bag, seal it and take the pre-paid postage bag to their local post office to be sent directly to be recycled. From here, the tinplate is separated into bundle scrap mental to be used in new products.
Speaking of the initiative in a release, Jenny Frankel, the brand’s CEO, said, “When we launched Nudestix, we created our iconic re-useable tin box to encourage less one-time waste by using an infinitely recyclable tinplate material. Five years later, we listened to our community by helping them recycle their much-loved Nudestix tins by [this program] on Earth Day 2020.”
Taylor Frankel, one of the brand’s co-founders, added, “We think every small eco-movement adds up to make a big impact on our planet, and the save-a-tin program is just one of those ways we are hoping to make a difference.”
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