NRF Launches ‘Operation Open Doors’

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NRF Launches ‘Operation Open Doors’
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The National Retail Federation has launched “Operation Open Doors” to help retailers open stores safely. 🔐

With hundreds of stores preparing to reopen in the U.S. within days or weeks, the National Retail Federation has launched “Operation Open Doors” to help them do it as safely as possible and with consistent approaches.

Shay said the NRF is working closely with governors and mayors “so we can avoid the inconsistent applications and substantial variances that have been noticed at certain retailers. The inconsistencies is one of the potential impediments to opening the economy efficiently,” Shay said. “The U.S. economy entered the COVID-19 pandemic with sound fundamentals on the heels of a record-breaking economic expansion,” Shay wrote. “Annual retail sales grew steadily over the past decade, with record retail sales during the 2019 calendar year and holiday seasons, and the Dow Jones Retail Index consistently outperformed the Dow Jones Industrials. Retailers are essential to the successful reopening of our economy and an eventual return to normal ways of life.

On health screenings and COVID-19 testing, Shay warned, “Like PPE, thermometers and diagnostic tests are in short supply. Federally consistent guidance, standardization of testing protocols and uniform documentation for employers will be critical to success. It will also take time to acquire equipment and establish protocols.

Other national retailers, however, including Macy’s Inc., have said they have no plans to reopen in those states for the time being given the continuing high number of cases of the coronavirus.

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