Lots of women are voracious readers. Other women are capitalizing on that.
These four female founders believe that both our reading habits and our book clubs are ready for a change, and they’re making it happen one app—and, in some cases, one vibrator—at a time.After three decades in the tech world, former Cisco CTO Padmasree Warrior—a self-proclaimed “obsessive reader” as a child—has turned a new page in her career journey. In July 2021, she founded, a social reading platform.
Through lists called “folios” curated by industry tastemakers , trackers that help people form healthy reading habits , and a social networking component, Fable aims to help users fall in love with reading both as both a mental wellness practice and as a community-building exercise. Warrior was inspired to enter the book space professionally after seeing research that showed reading's benefits on mental health.
Clearly, Gill wasn't alone in her former struggle: The Steam Box's initial launch box sold out within 24 hours. Her husband also returned home in February to a very different house: Since Gill packs and ships everything herself, the two now have an entire room filled with vibrators.
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