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Anastasia Beverly Hills
palettes within a month. The original plan was to tell a story based on seasons throughout the year withkicking off spring, Vol. 2 dropping for summer, and Vol. 3 ringing in fall. However, for reasons that will soon be revealed, all of the new products from ABH's new permanent collection had to be pushed to fall.
Regardless, Soare is excited to introduce the trio of colorful, intensely pigmented palettes to the world, all with her name "Norvina" embossed on the front. Each is brighter and more unexpected for an ABH palette than the next. "They represent me so, so well," she tells me over the phone. For years, I mistakenly believed Norvina was a fun nickname, but it's actually Soare's birth name.
Norvina, as a makeup collection, will go beyond the staples ABH offers without any overlap. There will never be Norvina lipsticks, foundation, or bronzers and definitely not brow products. In other words, if ABH were, Norvina would be a subunit. The palettes, especially, have their own vibes that still exist within the ABH family but are not typically aligned with ABH's signature style.
During our phone call, Soare shared the ultimate inspiration for creating her own line. "For a long time, I had to be very conscious of everything I did because it was always tied to the brand," she admits. "I tried to toe the linedo my artistic expression — but don't do it too much and do it with products with colors within the brand. Then, I realized I didn't want to reach for other brands to create these colorful looks.
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