There are some great advantages to suburban entertainment complexes — endless free parking is just one of them.
In the HBO series, a giant wall of ice separates the known world from a mysterious snow-shrouded frontier. Populated by people known as the Free Folk, the land beyond the wall is uncharted and assumed to be uncivilized. Left unchecked, it represents an existential threat to the established order below to the south.
Dallas itself is a city of rings, or loops as we like to call them. Or to be crass, a vast network of roads and highways that circle the city and its surrounding suburbs: Loop 12, Interstate 635, Belt Line Road, the George Bush Turnpike, Highway 121. All the way up to Highway 380, the vast area known generally as Dallas continues to absorb surrounding communities into the fifth-largest television market in the country.
The new Social District has a street address, but directions start with “downtown by the railroad tracks.” Everybody knows exactly where that is, as Van Alstyne makes a point of celebrating its foundation as a railway town and its spot on the old Texas Electric Railway, an interurban line that in the first half of the 20th century linked North Texas towns from Waco to Denison.
For the city, the events mix music with a chance to socialize with neighbors, and when he's booking artists Hessel is looking for performers who don’t mind joining in. When Jefferson Starship played at the city in September 2022, Hessel says city police gave them a lift back to their hotel, pleasing the band members who said they'd never had the chance to ride in the front seat of a police car before — though they'd possibly seen the view from the back seats.
It’s a formula that is working, with attendance ranging from 2,000 to 6,000 for a given event. For perspective, the current population of Van Alstyne is right around 6,000. That's double the city's population in the 2010 census, and as the tide of people continues to head north, how long Van Alstyne will remain a small town is anybody's guess.
A decade or two later, and Frisco is now the home of the Dallas Cowboys and dozens of corporate headquarters. With North Plano it is also home to the multi-use planned community of Legacy West, with its upscale shops and $500,000 condos. More to the point, buried between the new Toyota building and the Capital One offices is Legacy Hall, which includes the Lexus Box Garden.Kirk Thurmond on opening weekend at the Lexus Box Garden.
Paid events take a different shape. Outdoor patios on the second and third floors are for ticketholders only, even as the rest of the food hall is open for business. The effect is pretty cool, as looking back from the stage into three floor levels of fans creates a sort of Thunderdome experience. The sound is good, the stage is well-lit and backed by a huge video screen.
The type of music booked at Legacy Hall may have something to do with it as well, as cover bands and tribute acts are well-represented on the event calendars of all these venues. Even when the Toadies or the Old 97's roll through, they are offering music that is established, well-known and well-loved.
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