Nordstrom Did So Much Right, but It’s Still in Trouble

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Nordstrom Did So Much Right, but It’s Still in Trouble
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Nordstrom is suffering the same fate as other department stores despite its heavy investment in e-commerce

Nordstrom Inc. invested heavily in e-commerce, didn’t open too many cavernous stores and has been quick to experiment with new types of shopping formats, including stores that don’t carry any clothes.

Yet, it’s suffering the same fate as department stores that innovated less, with year-over-year sales and profits expected to fall for the second consecutive quarter when it reports results on Wednesday. Its stock is the second-worst performing in the S&P 500 retail index behind shares of Macy’s Inc., falling 52% over the...

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