Albert Banahene says he likes to test out new wellness trends, including the Nordic spa.
A Canadian trend that started in Quebec has since spread east and west, with a growing number of spas planned and opening. A Canadian trend that started in Quebec has since spread east and west, with a growing number of spas planned and opening. During a special preview of Calgary's newly opened Clear Nordic Spa, Albert Banahene pulls a rope and empties a bucket of freezing cold water on himself.
Interest is growing among both consumers and prospective business owners, said spa consultant Jennifer Findlay, who sees it as an extension of the overall "wellness" trend that's fuelling demand for everything from. At Clear Nordic Spa, for example, owner Bryce Weeks envisions people using it as an alternative to socializing at the bar.$79
While Nordic spas in major cities try to court customers in between commitments, some farther-away iterations act as full-blown tourist destinations.opened in 2018, about an hour west of Calgary. The owners have already added onto the spa once and an additional expansion is set to open next year. A key part of the spa's appeal, Pomeroy said, is that it gives customers a front-row view of the mountains. He said this allows people to experience nature in a more low-key way, compared to going skiing or mountain biking.A resort owner, Pomeroy said the spa also helps drive demand during the shoulder season. On a weekday morning in November, the space was filling up with a steady stream of customers dipping their toes into the hot tubs.
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