The article discusses the growing trend of Canadians choosing non-alcoholic beverages over traditional alcoholic drinks, highlighting the motivations behind this shift and its implications for the beverage industry.
Canadians are increasingly choosing non-alcoholic beverages over traditional alcoholic drinks like beer, wine, and spirits, regardless of their alcohol consumption habits. Dan La Cute, founder of online non-alcoholic beverage store Free Bar, has observed this shift, noting that health-conscious consumers still seek a ritualistic experience but avoid alcohol's calories and potential hangovers.
A 2024 NIQ report supports this trend, revealing that 75% of non-alcoholic beverage consumers also purchase alcoholic products, integrating them into a more balanced lifestyle. The report also indicates that non-alcoholic beverages appeal primarily to younger and middle-aged consumers focused on health and wellness, aligning with long-term trends showing millennials and Gen Z consuming less alcohol than previous generations. A 2023 Statistics Canada survey revealed that two-thirds of Canadians aged 18 to 22 reported no alcohol consumption in the previous week, compared to 51% to 57% across other age groups. Initially, Free Bar catered to a smaller customer base of health-conscious individuals. Now, La Cute observes a broader customer base, partly driven by increased awareness about alcohol consumption
NON-ALCOHOLIC BEVERAGES CANADA HEALTH WELLNESS ALCOHOL CONSUMPTION
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