MONTREAL — One familiar face is conspicuously absent from a federal byelection campaign in Montreal that could have major implications for the Liberal government.
As candidates embark on the home stretch of the campaign in LaSalle—Émard—Verdun, their election signs are everywhere — at major intersections, on side streets, fixed to lampposts, beneath stop signs.
The riding, in Montreal's southwest, has long been a Liberal stronghold. Former cabinet minister David Lametti held it from 2015 until he resigned in January. But with the Liberals lagging in the polls, LaSalle—Émard—Verdun could be up for grabs this time around, with one survey suggesting both the NDP and the Bloc are competitive. Voters will go to the polls on Sept. 16.
Nearly a decade later, though, Trudeau's brand has been badly tarnished."In past elections, Trudeau was front and centre in all the messaging of the campaign. His picture was everywhere," said Vincent Raynauld, affiliate professor of communications at Université du Québec à Trois-Rivières."The novelty of Trudeau and the youth and the positive energy … is not necessarily there this time around.
Lund pointed out that the phrase"Team Trudeau" is printed on the bottom of all of Palestini's campaign signs, and the prime minister visited the riding last month. Voters in the riding will also be receiving"a number of Liberal print products, including a letter from Justin Trudeau," ahead of election day, he said.
LaSalle—Émard—Verdun is a"crown jewel of the party," Perez said, pointing out that it was Martin's seat for 20 years, under the old name of LaSalle—Émard. If the Liberals were to lose it, he said,"it will blow open the doors yet again for another debate around Trudeau's future."
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