A tourist destination tries a new campaign: It's really boring here. Please go away.
JIBHI, India — Only the toughest trekkers used to know about Jibhi’s Himalayan views and valleys. Then Instagram let the secret out, attracting a swarm of selfie junkies who brought noise, parties and trash. Now the village of around 150 people is trying to make itself boring to keep the riffraff out.
It has shut down the local liquor store and tried to restrict loud music, smoking and barbecues. Residents are banding together to confront cavorting visitors. A host of rules posted in guesthouses tell visitors what they can...
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